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Bacardi Breezer Usability Testing

Bacardi Breezer engaged GUI Designers to undertake a complete usability evaluation of their web site.

Original Bacardi Breezer Site

The evaluation included:
  • A competitive analysis of similar web sites
  • The usability testing of  the site by representative customers
  • The production of detailed recommendations on how to further increase the site's effectiveness.
Following the evaluation, Bacardi undertook a major redesign of the site, resulting in a revised site with considerably simplified navigation and much improved performance.

IRevised Bacardi Breezer Site

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